I'm Kinga — a Product Manager bridging the gap between business and engineering. I translate goals into strategic based on initiatives that move metrics and make customer experiences worth coming back to.
My goal? Building CRM & marketing platforms that scale. I'm experienced in marketing and product development with a strong focus on customer loyalty and customer relationship management.
My way of working is bridging the gap between business and technical teams — translating business goals into strategic initiatives that drive results for the company and help customers. With deep knowledge of the business landscape and a clear understanding of technical processes, I ensure alignment across departments to deliver impactful, customer-centric solutions.
From hands-on campaign delivery to owning product strategy for a loyalty platform — here's the path that shaped how I work.
Owning CRM communication area strategy, roadmap and prioritisation. Leading STS Club — the first loyalty program of its kind in Polish betting market.
Owned the backlog for in-house customer communication tooling driving hundreds of CRM campaigns weekly.
PM for CRM tooling (Optimove, Xtremepush) and acting Product Owner for the rebuild of legacy on-site message tools.
Multichannel CRM campaign delivery on Optimove for high-value segments.
End-to-end CRM campaigns across the full client portfolio.
Tailored CRM campaigns for specific client groups.
Social, content and event marketing for a business-training sub-brand.
Owned social channels and external communications across company brands.
B2B relationship building and new business acquisition.
“Kinga is excellent at noticing product problems early and reacting practically. She takes responsibility for product decisions and gives the team a clear direction. She trusts expert work and supports the team without micromanaging — a smooth, efficient collaboration.
“What caught my attention was Kinga's analytical and strategic thinking. She doesn't just focus on the details — she understands how they connect to business goals. Professionalism, technical knowledge and passion make her an invaluable asset to any team.
“Her strategic planning and proactive approach allowed our team to update critical data quickly and efficiently. Automation improvements streamlined workflows and empowered agents to focus on customers rather than admin work.
“Kinga clearly communicated complex requirements while keeping team input and user needs in focus. She balances business goals with a strong user-centered mindset — a dedicated and results-oriented product owner.