Kinga Wojtala-Pyra
Open to talk

Building CRM & loyalty
platforms that scale.

I'm Kinga — a Product Manager working on CRM, loyalty platforms, customer communication products and marketing automation. I translate business goals and customer needs into data-informed product initiatives that align stakeholders and scale high-volume engagement platforms.

Check my historyGet in touch
Kinga Wojtala-Pyra — Product Manager
+0%
on YoY on-site message delivery capacity after rebuild of platform
0%
achieved data accuracy in segmentation tool (base — 55%)
+0%
up in retention rate with loyalty program project
0+ yrs
experience in CRM & loyalty
Product area strategy✦Backlog management✦Roadmap planning✦Stakeholder management & communication✦Agile & Scrum delivery✦Requirements definition✦Risk management✦Data-driven decision making✦Market and customer fit✦Project scope✦Timelines✦Milestones✦Project risks✦Dependencies✦Status reporting✦Project governance✦Product area strategy✦Backlog management✦Roadmap planning✦Stakeholder management & communication✦Agile & Scrum delivery✦Requirements definition✦Risk management✦Data-driven decision making✦Market and customer fit✦Project scope✦Timelines✦Milestones✦Project risks✦Dependencies✦Status reporting✦Project governance✦
01 · About

A product mind
with a marketing heart.

Based in
Katowice, Poland
Currently
Product Manager @ STS S.A.
Languages
Polish (native) · English (B2)
Interests
Photography · travel · Silesian culture

I'm a Product Manager with experience in CRM, loyalty platforms, customer communication products and marketing automation. My craft covers product strategy, roadmap and backlog ownership, product discovery, requirements definition and Agile/Scrum delivery.

I translate business goals and customer needs into data-informed product initiatives — aligning cross-functional stakeholders and scaling high-volume customer engagement platforms. With a clear view of both the business landscape and the technical processes behind it, I make sure teams stay aligned and deliver impactful, customer-centric solutions.

CliftonStrengths · Top 10

ExecutingInfluencingStrategic Thinking
  • 1
    Achiever
    Executing

    Great stamina and a strong inner drive — I find real satisfaction in being busy, productive and shipping meaningful outcomes.

  • 2
    Focus
    Executing

    I set a direction, prioritise ruthlessly and follow through — making corrections along the way to stay on track.

  • 3
    Competition
    Influencing

    I measure progress against others and against my own bar — thriving in contexts where performance is visible and comparable.

  • 4
    Analytical
    Strategic Thinking

    I search for reasons and causes, weigh factors and question assumptions before drawing conclusions.

  • 5
    Discipline
    Executing

    I bring order, routines and structure — turning ambiguity into predictable, repeatable delivery.

02 · Experience

Ten years across CRM, marketing & product.

From hands-on campaign delivery to owning product strategy for a loyalty platform — here's the path that shaped how I work.

Jul 2025 — Present
Katowice

Product Manager — Communication & Loyalty

— STS S.A.

Owning product strategy, roadmap and backlog for CRM communication, with cross-system dependencies across in-house and third-party platforms.

  • ▸Own the product strategy, roadmap and backlog for CRM communication, prioritising initiatives and managing cross-system dependencies across in-house and third-party platforms, including Optimove
  • ▸Manage STS Club, a loyalty programme for the Polish betting market, with engaged members showing an average 15% higher retention rate
  • ▸Lead the rollout of an in-house marketing communication platform into additional European markets, adapting the product to local business needs and regulatory requirements
Aug 2022 — Jul 2025
Katowice

Product Owner — Customer Communication

— STS S.A.

Owned the backlog for in-house customer communication tooling driving hundreds of CRM campaigns weekly.

  • ▸Increased private message delivery capacity by 920% YoY
  • ▸Built & maintained internal tools managing hundreds of CRM campaigns weekly
  • ▸Bridged business, CRM and engineering through Agile/Scrum delivery
Aug 2022 — Jan 2024
Katowice

Junior CRM Project Manager

— STS S.A.

PM for CRM tooling (Optimove, Xtremepush) and acting Product Owner for the rebuild of legacy on-site message tools.

  • ▸Improved Optimove data accuracy from ~55% to 98%
  • ▸Acted as PO in a Scrum team rebuilding legacy messaging tools
  • ▸Coordinated change requests across CRM, data and engineering
Jan 2022 — Jul 2022
Katowice

Senior CRM & Marketing Specialist

— STS S.A.

Multichannel CRM campaign delivery on Optimove across customer value segments.

  • ▸Managed end-to-end multichannel CRM campaigns in Optimove for customers across different value segments
  • ▸Supported acquisition and retention campaigns through segmentation, campaign setup and execution
  • ▸Analysed campaign performance and applied insights to optimise future activity
Mar 2020 — Dec 2021
Katowice

CRM Specialist

— STS S.A.

End-to-end CRM campaigns across the full client portfolio.

  • ▸Built marketing campaigns for all client value segments
  • ▸Owned end-to-end campaign processes from brief to send
  • ▸Delivered post-campaign insights driving optimisation
Dec 2019 — Feb 2020
Katowice

Junior CRM Specialist

— STS S.A.

Tailored CRM campaigns for specific client groups.

  • ▸Created tailored marketing campaigns for specific clients
  • ▸Managed end-to-end campaign processes
  • ▸Delivered campaign performance insights
Feb 2018 — Dec 2019
Gliwice

Marketing Specialist

— Grupa Helion SA

Social, content and event marketing for a business-training sub-brand.

  • ▸Managed social media channels for a business training sub-brand
  • ▸Created and distributed newsletters, training materials and promotional content using Adobe Photoshop and Illustrator
  • ▸Organised promotional events with trainers for 50–100 attendees
Oct 2016 — Jan 2018
Sosnowiec

Junior Marketing Specialist

— SAF S.A.

Owned social channels and external communications across company brands.

  • ▸Managed social media for all company brands
  • ▸Oversaw promotional & sales-support material production
  • ▸Handled external communications across platforms
03 · Skills

Core product & project craft.

Product area strategy
Backlog management
Roadmap planning
Stakeholder management & communication
Agile & Scrum delivery
Requirements definition
Risk management
Data-driven decision making
Market and customer fit
Project scope
Timelines
Milestones
Project risks
Dependencies
Status reporting
Project governance
04 · Tools

The tools I build with.

Product & delivery

Jira
Management of delivery process with development team
Confluence
Managing documentation for tools and projects
Roadmunk
For high-level management communication
Figma
Working on design for new projects with UX
Miro
Discovery process & ideation tool

Data & CRM

BigQuery
Exporting data for analysis in area
Optimove
CRM segmentation tool as user and admin
Xtremepush
Push messaging tool as user and admin
Excel
Advanced reporting and data analysis
Google Sheets
Creating reporting and analysis for area

Collaboration & prototyping

Slack
Main communication with co-workers
Notion
Personal work management
Trello
Managing campaigns in CRM department
Basecamp
Cooperation with Product Managers from different areas
ChatGPT
Everyday help in work
Lovable
Work on presentation and simple vibe-coding
05 · Certifications
IBM
IBM Project Manager
Jun 2025
Google
Google Project Management
May 2025
IBM
IBM Product Manager
May 2025
IBM
Generative AI for Project Managers
May 2025
Optimove
Optimove Certified Professional
Jan 2022
06 · Recommendations

Words from people I've worked with.

“Kinga is excellent at noticing product problems early and reacting practically. She takes responsibility for product decisions and gives the team a clear direction. She trusts expert work and supports the team without micromanaging — a smooth, efficient collaboration.
P
Paulina Bednarek
UX Writer
“What caught my attention was Kinga's analytical and strategic thinking. She doesn't just focus on the details — she understands how they connect to business goals. Professionalism, technical knowledge and passion make her an invaluable asset to any team.
A
Adam Cedrowicz
CRM Data Partner
“Her strategic planning and proactive approach allowed our team to update critical data quickly and efficiently. Automation improvements streamlined workflows and empowered agents to focus on customers rather than admin work.
J
Justyna Sakowicz-Matuła
CRM Contact Center Manager
“Kinga clearly communicated complex requirements while keeping team input and user needs in focus. She balances business goals with a strong user-centered mindset — a dedicated and results-oriented product owner.
P
Patrycja Musur
UX Designer
07 · Contact

Let's build something customers love.

Email
kingawojtala@gmail.com
Phone
+48 513 637 305
LinkedIn
in/kingawojtalapyra
Location
Katowice, Poland